At the world’s most venerable golf championship, we partner with NTT DATA to redefine the fan experience via the NTT DATA Wall. We ingest 35,000 live data points and transform them into high-definition animations that reveal the hidden narrative of the tournament—a story video alone can’t tell.
Our virtual cameras track every ball in flight, pinpointing landings on a perfect digital twin of the course. By matching live weather conditions and comparing historical shot data, we turn cold statistics into visceral, accurate visualizations that bring fans closer to the pin than ever before.